Hearing clinic marketing that works.
We fill your calendar with appointments by listening to the data
zoolstra takes the guesswork out of your marketing
Sustain and grow your business with marketing that attracts a consistent flow of new patients.
Optimize your budget
Target your marketing budget on the people that are looking for hearing care.
Simplify your marketing
Free your time by focusing your efforts on strategies that attract more patients.
Track your success
We track every click, phone call and email, and we’ll share all the info with you.
The goal is to fill your calendar
To us, it’s not the views or clicks that matters – it’s the number of appointment requests. Zoolstra has over a decade of experience partnering with audiology clinics to connect them with high-quality leads.
Start a conversation
We discuss your practice and your goals
Strategy session
We assess your current assets and develop a customized plan
Personalized strategy
We leverage the data to understand how your patients are finding you – and improve on that success.
We understand hearing clinics
“In my 16 years in the hearing aid business, I haven’t worked with a team that understands my business as well as the team at zoolstra does.”
Drew Towers
HearWell Audiology Services
The zoolstra approach for complete conversions
We start with a strategy that has been successful for clinics around the world. Then we continuously refine and customize our approach for your clinic.
Target and attract
We put your clinic in front of the individuals that are looking for hearing care.
Optimize the journey
From click to call, we make it easier for your patients to find and connect with you.
Track every step
Every step has granular data monitoring, from website visits to phone calls.
Share the data
Receive insights on your patients, marketing investment and clinic operations.
Our Recent Posts
When looking for information on local businesses, 4 out of 5 people rely on search engines. And these types of searches are on the rise – searches for businesses “near me” or “close by” increased over 900% in two years. This type of search is called “local search.” It is similar to normal search, but the results are focused on a specific location. Local search is powerful for consumers, as it helps us find products and services in our community. And it is powerful for businesses. Local search makes it possible for your hearing clinic to show up when someone searches for “hearing clinic close by” – and you don’t need to compete against every hearing clinic around the world for a top spot. You just need to be better than the hearing clinics in your region. Here is what hearing clinic owners and marketing teams can do to help their clinic show up in local search results. What is local search Local search is just like normal search, but the results are filtered according to a location. When someone wants to learn more information about how ears work, the geographic location of the information isn’t too important. But when searching for a local business, the desired location is essential for accurate results. Two types of local searches Let’s say someone is looking for a nearby hearing clinic. They will likely search one of two types of phrases: “hearing clinic” + Location “hearing clinic near me” or even just “hearing clinic” Even when the location isn’t specified within the query, search engines will assume you’re looking for a local hearing clinic. People tend to add a specific location when they are searching for something in a place where they are not currently at. And people assume that just “hearing clinics” will bring up results for locations around them. What local search looks like You’ve seen local search results when looking up the nearest gas station on your phone or searching for your next meal. Google shows local search results in Google Maps or in integrated boxes within normal search results.
The COVID-19 outbreak is creating a new normal. Social distancing measures, travel restrictions and concern for the health of our family and friends has transformed daily routines. For hearing clinics, this new normal means that in-person appointments, tests and care are not as preferable for many of their patients (if not restricted). Here are four suggestions for hearing clinics to continue providing hearing care during the pandemic – when social distancing and working from home are the new normal. Use this guide to take meaningful action today that will help your business – during and after the pandemic.
When it comes to trends in digital marketing, the first place to look is Google Trends. By displaying the relative volume of searches over the past year, Google Trends provides valuable insights for all types of business, including hearing clinics. Most notably – are people still searching for hearing clinics during the COVID-19 outbreak?
The COVID-19 pandemic is full of uncertainty. When one question is answered, there is a series of new questions that follows. As we approach or go beyond the peak, the main question on everyone’s mind is: when will we go back to normal? That question will have a different response for every region, and many questions arise even if there is a set date. Consider the questions that people have about your clinic: - Is your clinic open? - Are you scheduling appointments? - Do you have the supplies or batteries that I need in stock? - Should I wear a mask during my appointment? Where do people go to answer these questions? There’s a good chance they will do a simple Google search to find the answers. As your community prepares to resume to normal (or if it’s already on its way), here’s some suggestions to help people find the answers they are looking for. If you can provide some answers amidst all the uncertainty, you will be able to better connect with your community.
